Confirmed Methods to Promote Your Podcast Present & Achieve Extra Listeners

It’s typically stated that one of the best podcast promotion technique is producing high quality content material that readers discover useful. Folks typically say, “High quality podcasts promote themselves, and the views would come.”

Whereas that is true, podcast promotion can be a vital a part of the podcasting recreation. Podcasts are extremely area of interest so you should be intentional in studying easy methods to promote your podcast. The views would solely come when you’ve a stable podcast promotion technique arrange.

Using social media channels or becoming a member of an promoting community like Podbean Adverts market is a good place to begin.

As well as, there are another issues you are able to do to get the phrase out about your podcast present. Learn beneath for a number of methods to advertise your podcast and achieve extra listeners.

Technique 1: Draft a listener persona

Efficient podcast promotion is just doable when you understand your ideally suited listeners. Should you don’t know your viewers, it’s tough to achieve them and produce content material that may curiosity them. A high quality podcast content material technique is important if you happen to’re competing for listeners in a extra aggressive area of interest. This is the reason you want a listener persona.

Know your viewers’s age vary, gender, well-liked career, pursuits, geographic area, and customary challenges. That manner you may construct higher content material.

Technique 2: Improve the accessibility to your podcasts

Writing detailed podcast descriptions and giving Web optimization-optimized titles to podcasts can enhance visibility on search engines like google. Extra listeners are prone to see your content material and have interaction with it.

You may also write brief notes for every uploaded episode. This could improve the podcast’s open price since many listeners desire an in depth abstract earlier than taking part in your entire episode.

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Episode transcripts are one other approach to make your content material extra accessible for these with disabilities. Transcribing the podcast helps Google learn the podcast content material and also will aid you to achieve these with listening to difficulties.

Technique 3: Make the most of social media channels

The social media house is a digital international world which you can leverage utilizing one of the best podcast promotion technique. With over 4.5 billion customers, there’s a excessive risk of reaching new podcast listeners by social media. Some social media platforms embrace Instagram, LinkedIn, Fb, Twitter & TikTok.

Begin by figuring out which platforms your goal listeners use. As an illustration, LinkedIn may work finest for professionals or trade specialists. Concentrate on selling your podcast present by your most well-liked platform. A advisable strategy is hiring a content material supervisor that may actively interact with followers.

Technique 4: Community with different podcast reveals

Collaborating with different podcast reveals, ideally inside your area of interest, is one other confirmed approach to promote your podcast and achieve extra listeners. We advise reaching out to podcasters with comparable listener sizes, as they’re prone to reply higher.

A good thing about podcast networking is staying knowledgeable of the most recent trade developments and cross-promoting chosen inside communications podcast concepts. It’s easy – they promote your podcast, and also you assist increase theirs.

Podcast networking gives the possibility to attach with extra profitable reveals. It’s at all times a uncommon probability to study from extra skilled podcasters about one of the best podcast promotion methods.

Technique 5: Use e-mail advertising and marketing

New present hosts in search of easy methods to promote a podcast can contemplate making an attempt e-mail advertising and marketing. It’s a certain approach to improve podcast listeners, assuming you will get potential listeners earlier than launching the primary episode.

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You want an e-mail record of people that have beforehand engaged in your on-line content material. Use an e-mail publication to announce what listeners can count on from upcoming episodes or share related ideas and guides inside your area of interest.

Giving out some useful ideas at no cost is a podcast promotional technique that usually encourages the audience to subscribe and hearken to your present.

Technique 6: Arrange a podcast web site

Making a podcast web site is likely one of the many strategies to advertise a podcast. It is going to attain those that desire written content material over audio. Some podcast internet hosting providers supply primary touchdown web page options, however beginning a podcast weblog can be very efficient.

Simply transcribe your podcast reveals into blogs and strategically place key phrases within the headings, meta description, and primary content material however you should definitely unfold them evenly. Podcasting web sites may even aid you construct an emailing record.

Technique 7: Host contests or giveaways

Internet hosting contests and giveaways in your podcast is a confirmed approach to promote your present and achieve extra listeners. Who doesn’t love free presents? Giveaways don’t essentially need to be money or a product. Simply guarantee it’s one thing associated to what you supply. Should you’re a authorized enterprise or house services-related enterprise, even a free session might work!

The fundamental thought is to interact current subscribers and listeners and use the podcast medium to draw prospects.

Technique 8: Undergo podcast directories

Selling a podcast present includes submitting the content material to a number of directories. There is no such thing as a most restrict, and extra directories improve the possibilities of getting listeners.

Begin by creating an account with a podcast internet hosting platform like Podbean. You get an RSS feed, which you undergo well-liked directories like Apple and Google Play. That manner, new episodes get mechanically uploaded to every listing after launch.

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Technique 9: Invite friends and likewise characteristic as a visitor

Inviting co-hosts inside your area of interest as friends in your present is an efficient podcast promotion technique. It brings freshness and uniqueness to your podcast content material. It will possibly ignite curiosity amongst current listeners, and it’s additionally an avenue for the visitor’s following to subscribe to your present.

That includes as a visitor on different reveals in a associated area of interest additionally introduces you to a different viewers. It’s an ideal alternative to attach with listeners eager about your work.

Professional tip: Inform friends if you lastly add their featured podcast episodes. They may repost the hyperlink and appeal to extra listeners.

Technique 10: Be a part of on-line group discussions

Many podcast promotion guides would solely train easy methods to add your content material on social media and each doable channel. However that’s not sufficient! It’s additionally a good suggestion to work together with on-line communities with out sounding promotional.

Therefore, becoming a member of group discussions on-line is a approach to improve podcast listeners by providing useful insights. Consider what advantages and solves your audience’s issues. With time, they are going to acknowledge your model, and selling your podcast present will turns into simpler.


There is no such thing as a finest approach to promote a podcast. There are merely some finest practices you may implement to advertise your podcast and achieve extra listeners. It’s trial and error, so be open to experimenting to search out what works finest.

All of it begins with creating high quality podcast content material. Selling a poorly recorded present can be irritating no matter your podcast promotion technique.

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